Ellie O.
Fashion, Nottingham Trent University
The crEATors Club
Digital Edge Awards entry.
Ellie's project, tackles the problem of reduced funding for food education in schools, leading to inadequate awareness of good nutrition. With 2/5 children overweight or obese and high sugar intake from breakfast cereals, there's a need for a solution that educates children and parents alike. "The crEATors Club" is a breakfast club that teaches children and their parents the importance of nutrition and well-being through a convenient breakfast delivered to their door with accompanying tasks that encourage creativity and curiosity. It targets children aged 6-10 and parents, emphasizing the importance of good nutrition. By promoting a creative and adventurous mindset, this project aims to combat obesity and its consequences.
The judges loved Ellie's project: her extensive and well-structured presentation showcased a deep customer analysis and a professional approach to product development and product design. Ellie's use of Adobe Illustrator, InDesign, and Photoshop added visual appeal to her presentation. Her dedication to testing and exploring the topic impressed the judges, earning her high praise for her project.
